Fall is here and we’re sharing a look at some client newsletters that have gone out lately via Mailchimp. These wonderful non-profits and businesses have a ton of information that they share to their followers, so they often need help to make that information more appealing to the eye. That’s where we come in!
- Best Vacations (October 2020)
- Northeast Chamber of Commerce (October 2020)
- Veteran’s Outreach Ministries (October 2020)
Did you know that a person’s eye can get tired? You’ve probably heard of eye strain before, maybe in regards to trying to see something too far away, or reading something in lighting that is too low. Your eye can also get tired from reading long bodies of text, that are too similar, and honestly a lot of folks lose interest. By adding some color, font variation, and images, it gives the eye a natural resting place or a “break” from the task of getting through long text passages.
Your newsletter should have some variation to make it more appealing to the eye and to your readership. Goofy clip art, neon colors, poor font choices like Comic Sans can cheapen your brand and create an unprofessional image of your business. Your brand needs to stay consistent so that it’s not tarnished over time. And why is it important not to tarnish your brand?
Whether or not you’ve trademarked your logo (but especially if you have), if it’s important to stay consistent without your branding across the board. The logo should be used often and consistently across marketing materials (not distorted in anyway), and your colors and fonts should stay consistent so that your followers, clients, and customers know they are dealing with a legitimate business or professional. Consider the world of spambots, fake phone numbers, and scammers that we live in. How can someone feel confident that this is genuinely your business reaching out to them?
A professional design, and consistent branding can give them confidence that this is actually you. But lets face it, most folks are pretty simple and straightforward but even non-artist types instinctively know when they’re looking at a good design and professional layout (or not). Our stance is to at the very least have your template setup by a professional designer to give you a solid foundation to work from and to have your brand setup appropriately to represent you in the best possible light.
Want to talk more about your needs? Give us a call at 443-252-2800 or email Meredith directly at Meredith@grungemuffindesigns.com.